our mission
National Association of Lake Service Organizations (NALSO) is bridging the gap between Lake Service Providers (LSPs), Dealers, and Manufacturers. Our goal is to foster an environment of opportunities for our members to expand their businesses.
WHAT WE BELIEVE
We believe in our members’ businesses, services, and integrity.
We believe in providing more in value than we receive.
CORE VALUES
Our core values include passion for this industry, embracing member feedback, giving more in value, and displaying integrity.
MEET OUR Team
NALSO is made up of a group of individuals from various backgrounds with two things in common: a love for the lakes and helping businesses.
Our team will go above and beyond to assist you in getting the most out of your membership, as well as provide services that directly benefit your business. We are excited about NALSO and the opportunity to build a better industry.
MATT
Matt Lottman, founder of NALSO, has been in the lake industry for over 10 years. He continues to see the industry improve but knows there are advances to be done. Matt wants to take his passion for business development directly to NALSO members by giving them one place for resources, tools and hands-on experience.
ANDE
Ande Foster, business manager at Elite Industries, has a Master's of Business Administration and Bachelor's in Accounting. Ande and her husband own a dock service business. Her unique experience and perspective will offer NALSO members insight into the industry as well as ideas to help them thrive.
JENNA
Jenna Anderson brings to Nalso her experience in membership organization and project management. She has a degree in Marketing Communications and has a passion for leadership development. Jenna enjoys helping individuals and businesses grow. Jenna's relationship building skills as well as integrated marketing experience will be an asset to NALSO members.